Three Monkeys Indian Single-malt Bags Design Award at World Whiskies Awards
What makes a whisky bottle truly exceptional beyond the spirit inside? The Three Monkeys Indian Single-malt whisky ‘Design medal winner’ from The World Whiskies Awards 2025 reveal how great design elevates whisky.
Great spirits packaging can do far more than catch the eye. It can communicate a sense of place and signal craftsmanship before the bottle is opened. It can also tell a story that deepens the drinker’s connection to what is inside.
Each year, the judges review bottles from across the world. They look for designs that are beautiful, useful, sustainable, and commercially smart. Only a few earns the Design medal. The Three Monkeys Indian Single-malt whisky reached that level this year and shows how thoughtful design and strong whisky making can work together.
“This is a gorgeous mix of tradition and modern design. The monkey hugging embossing on the bottle from the front on to the sides, the shape of the bottle, the texture of the bottle design, gold print detailing on the bottle. Every detail has been thought through. This is how the overall design has come out well to receive the medal” says Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.
Known for its numerous awards, including Best International awards and National Awards from (Government of India), The Three Monkeys Indian Single-malt whisky is from the stable of Goa based Rs1,000 crore valued Cheers Group, having a portfolio that has earned more than 300 national and international awards. Alongside its globally acclaimed Kadamba Single-Malt series, the company offers Scotch brands like Labrodog 12-Year-Old, Labrodog Decade, and its popular GinSin London Dry Gin.
“These awards, judged by industry experts, celebrate packaging that enhances the Three Monkeys Indian Single-malt whisky’s appeal, communicates its quality, and offers a memorable unboxing experience” says Dr Mohan Krishna Balivada founder of Cheers group and World’s first alco-bev marketing Doctorate.
The story behind the Three Monkeys Indian Single-malt whisky bottle design winning medal is well told through the monkey embossed design cues and the use of special gold printing finishes for branding which bring to life by ‘Glassmen Overseas’ the glass bottle experts.
The World Whiskies Awards 2025 recognized distilleries worldwide for outstanding design, with Cheers Group’s Three Monkeys Indian Single-malt whisky earned Bronze for their creative packaging, highlighting global trends in whisky presentation.
