A Historic Milestone for Goa: Coco-Jumbo Wins International Gold at the 2025 USA Spirits Ratings
Celebrating India’s Global Recognition in the World of Spirits
The USA Spirits Ratings is one of the most respected spirits competitions in the United States — uniquely focused on evaluating independent, regional, and national brands. It recognizes and rewards spirits that deliver not only exceptional quality, but also outstanding value and packaging appeal for global consumers.
This year, Coco-Jumbo, the world’s first Feni Liqueur, achieved a historic victory by winning the Gold Medal at the 2025 USA Spirits Ratings — marking a proud milestone for Goa and India’s artisanal spirits industry.
Coco-Jumbo: A Taste of Goa’s Tropical Heritage
Crafted by the Cheers Group, a luxury spirits conglomerate with over 250 international awards and valued at ₹950 crores, Coco-Jumbo Coconut Liqueur is a terrific tropical creation.
The brand masterfully blends carefully crafted coconut flavors with Goa’s famous Heritage Feni, creating a smooth, indulgent liqueur that captures the essence of Goa’s coastal paradise.
Coco-Jumbo celebrates the 500-year-old legacy of Cashew Feni, combining it with the richness of coconut to create a beautifully tropical union. The result is a full-bodied liqueur where creamy sweetness meets balanced depth — turning every sip into a taste of Goan bliss.
A Message from the Leadership
“We are honored to receive this Gold Medal and thank the esteemed jury,”
says Ashwin Balivada, CEO of Cheers Group and Cambridge University alumnus in Business Management.
“If you’re a big fan of ingredients that can do ‘double duty’, why just add sweetener when you can add Coco-Jumbo Coconut Liqueur, which gives both sweetness and pure depth of coconut flavor.”
Versatility in Every Sip
Coco-Jumbo Coconut Liqueur is not just a spirit — it’s a celebration of flavor innovation. Its versatility in mixology makes it a favorite among bartenders and cocktail lovers alike.
Popular creations include the Coconut Margarita, Piña Colada, and Coconut Mojito, where its sweet, creamy flavor pairs beautifully with citrus and tropical fruits, adding lush depth to every drink.
Crafted with Heart, Heritage, and Excellence
“We are proud to receive this Gold Medal for Goa’s Heritage Feni Liqueur,”
says Dr. Mohan Krishna Balivada, Founder of Cheers Group and the world’s first alco-bev marketing doctorate holder.
“Coco-Jumbo captures the essence of tropical paradise with its rich and creamy coconut flavor. It’s crafted with the finest coconut extracts, offering a smooth and indulgent experience reminiscent of Goa’s sunny beaches and exotic cocktails.”
The Coco-Jumbo liqueur is nurtured in Goa’s coconut-rich and humid climate, giving it a flavor profile that’s unmistakably Indian yet globally appealing. This triumph proves that when a product is crafted with heart and heritage, India’s best belongs everywhere.
Premium Craftsmanship Meets Affordable Luxury
Coco-Jumbo Premium Coconut Liqueur offers a nuanced, refined flavor profile, ideal for connoisseurs seeking depth and authenticity in their cocktails.
It is priced at ₹825 in Goa for a 750ml “super paint-crafted” premium bottle with an international look and finish. With 21% alcohol strength, it stands as a symbol of affordable luxury, representing meticulous production, superior ingredients, and exceptional craftsmanship.
Goa to the World: A Spirit of Pride
From its roots in Goa’s tropical soil to the global stage of the USA Spirits Ratings, Coco-Jumbo’s Gold Medal is more than an award — it’s a celebration of Goan culture, Indian craftsmanship, and global excellence.
With this historic recognition, Cheers Group continues to elevate India’s beverage industry — proving once again that heritage, innovation, and passion can together create spirits that conquer the world.
