Chameleon Gin Wins Top Honors at International Spirits Challenge London
Competing with top brands from across the globe, Chameleon Colour-Changing Gin bagged international accolades, highlighting Cheers Group’s dedication to innovation and excellence.
2025 sees the International Spirits Challenge (ISC) London reach its 30th anniversary—a milestone indeed. As the longest-running dedicated spirits competition in the world, the legacy is built on reputation, trust, respect, and 30 years of profound experience.
The award-winning Chameleon’s achievement is a testament to the importance of quality, price, and packaging in building a winning spirits brand. The brand’s success is further underscored by the Cheers Group’s broad portfolio, which includes over 250 national and international awards for 120 brands, including the renowned Kadamba Indian Single Malt Whisky, GinSin Gin, and Labrodog Premium Scotch, collectively valued at ₹900 crores.
Receiving thousands of entries from over 70 countries worldwide makes the ISC a truly global competition. It is supported by many of the world’s leading spirits producers as the international standard for quality and excellence. Winning an ISC award is indeed an impressive achievement for any spirit that passes the scrupulous blind assessment from an experienced panel of specialist judges.
“We’re proud to celebrate the International Spirits Challenge Medal, marking a memorable moment. This is the second consecutive year that Cheers Group has been bestowed this honour by ISC, a true testament to our highly skilled team,”
says Ashwin Balivada, CEO of Cheers Group, who acquired his MBA from Cambridge University, UK.
Gaining recognition for its quality and winning awards internationally, the brand produced by Cheers Group is also expanding its global footprint and aiming for further growth, including exploring new markets for exports. The company emphasizes continuous upgrading of its production systems, R&D investment, and innovation in its distilling process.
“We’re thrilled to share an exceptional new achievement at the prestigious International Spirits Challenge London. A fantastic result that reflects the skill, care, and dedication of our team—thanks to the jury,”
says Dr. Mohan Krishna Balivada, Founder of Cheers Group and the world’s first alco-bev marketing doctorate.
Chameleon Colour-Changing Gin isn’t just a delicious gin; it’s a spectacle in a bottle. Watch in awe as it shifts from deep indigo to mesmerizing shades of blue and pink with a mere whisper of citrus—a pH-influenced performance that turns every cocktail into an act of rebellion. Science and art don’t just meet; they collide in Chameleon Gin, creating an experience that’s as unforgettable as it is bold.
