EgNog is a newly launched Indian fashion label that promises to upend the stereotype that eco-friendly clothing must be drab. Founded by industry veteran Shivali Arora, the brand uses plant-based cellulose fabrics – made from fruit and plant waste – to create bright, colorful outfits for women’s holiday wardrobes.
EgNog’s own tagline asks, “Why should sustainability be so serious?”, underlining its mission to make sustainable fashion fun and joyful. The online collection (now live at www.egnog.store) features printed co-ords, breezy dresses, skirts and more, all engineered for resort or vacation wear. In EgNog’s words, “sustainability can be more exciting than the usual browns and greys”.
Shivali Arora – EgNog’s Founder & CEO – brings over a decade of fashion experience to the venture. With 11 years in the industry (including 7 years in luxury exports) and 3 years in R&D on plant-based textiles, Arora blends high-end sensibility with eco-innovation. She explains: “I wanted a label that proves eco-conscious clothing can be bright and bold.
We challenge the notion that sustainable fashion has to be serious or dull. EgNog’s vacation wear is full of color and joy, yet made entirely from responsibly sourced materials.” Her quote echoes the brand’s philosophy that eco-fashion need not sacrifice style or vibrancy.
EgNog outfits are built around cotton and plant-derived fibers. In fact, the brand emphasizes its material innovation: “EgNog fits are made of only cotton and plant-based cellulose extracts… from Soya, Corn, Orange, Banana, Rose”. In practice this means the fabrics come from fruit and plant waste – for example, orange peels and banana stems – instead of petroleum-based synthetics. Such approaches mirror industry trends: companies like Orange Fiber already produce luxury textiles from citrus by-products, and experts note that banana fiber is “a sustainable alternative to synthetic fibers” derived from agricultural waste. EgNog embraces this science, saying “we say no to polyester fabrics”. The result is textiles that look and feel luxurious while being biodegradable and eco-friendly.
EgNog’s debut collection includes bold printed co-ord sets made from plant cellulose fabrics. Each piece – like this navy floral jacket and matching trousers – is designed for easy, resort ready style. The company’s first line features playful prints and cuts tailored for travel and leisure.
Floral corsets, loungey skirts and tailored co-ords appear in lively palettes (blues, pinks, greens and more) that stand out against the typical muted tones of many eco-labels.
As EgNog notes on its site, its aim is “sustainable style for all: From vacation to office, our collections bring ease and sophistication” – meaning the clothes can take wearers from holiday to city life with equal flair.
In practice, this means offering pieces such as floral print dresses, breezy tiered skirts, and matching sets meant for holiday photos. For example, one standout is the “Bananarac” sleeveless dress, which has a white base and red–peach–blue brushstroke print on a cottonlike banana-fiber blend. Another is a two-piece co-ord with a structured jacket and high-waisted pants in a navy floral pattern (shown above). These examples demonstrate the label’s ethos: outfits that look exuberant and chic while being made from plant cellulose. EgNog invites women to “join the revolution” of eco-chic dressing – essentially proving that vacation wear can be both environmentally responsible and fun.
EgNog’s summer prints range from dreamy florals to painterly patterns. Shown here, a coral-and-blue brushstroke cotton-dress (made from banana fiber) embodies the label’s bright, festive approach to sustainable vacation wear. Arora notes that each design is rooted in careful R&D. With her background in fabric innovation, she highlights that “our textiles are derived from things like orange peel, banana and rose – materials that would otherwise be
waste”. The founder underscores that EgNog’s process is transparent: sourcing from Indian farms and mills, the brand adds, ensures “farm-to-closet transparency” for customers. Key plant-based materials: EgNog’s product page lists the main fibers used in its clothing.
For example:
- Orange peel fiber: Citrus waste is transformed into textile, in the spirit of innovations like Italy’s Orange Fiber (which produces fabrics from citrus by-products).
- Banana fiber: Made from the banana plant’s fibrous layer, this zero-waste material is lightweight and suited to summer dresses.
- Other sources: The label also uses cellulose from soy plants, corn stalks and even rose petals. Each fabric is blended with cotton for comfort. (Importantly, EgNog eliminates polyester entirely.)
Industry observers say this kind of innovation is exactly where fashion is heading. As one Indian market report notes, “as consumers become more conscious about environmental impact, the demand for sustainable fashion brands is increasing”. EgNog is positioning itself to meet that demand in the vacation/resort segment by proving “sustainable fashion” can be as spirited and colorful as any other style.
With its online store now live, EgNog aims to reach eco-aware travellers and style-seekers. The collection’s prices are comparable to fast-fashion polyester blends, Arora emphasizes, making ethical vacation wear accessible. In her words, “you shouldn’t have to choose between responsibility and fun. EgNog outfits give you both: bold, joyful designs and fabrics that respect the planet.”
